The previous year was a challenging one for businesses and all. Countries experienced economic recession, offices were closed down, and businesses suffered a great deal. Only businesses with good promotional strategy and digital marketing structure thrived during the lockdown.
Due to what happened in the previous year, it’s essential that business owners and entrepreneurs look into new promotional methods so that they won’t be caught unaware/unprepared by future outbreaks or technological advancements.
So, what can businesses do to improve their advertising strategy?
The answer to the question would definitely be to go online. However, businesses need to do more than the regular blogging, business listings, and social media advertising that has been in use. The year 2021 demands for more!
The following are best marketing strategies in 2021
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Search engine optimization
I want to assume that every business now has a website or a blog. In this present time, a website is not enough to push your business before potential customers. As of 2019, there are about 1.5 billion websites, that’s one website for every seven people. And for your niche or service, there will be several other competitors from the same location.
Moreover, a business needs to compete for the first five positions on Google first page to get traffic through their website. The competition in the online world is fierce, and one of the ways to secure a win is through the use of search engine optimization.
Search engine optimization is the refinement and enhancement of the contents of a website to answer people’s query. In order to serve people better, Google is updating its algorithm to ensure that only informative and relevant contents are placed before their users. And for that reason, it’s important that you optimize your contents to be considered and rank for Google Search engine result pages (SERPs).
The first step to a well-optimized content is keyword analysis. You need to research keywords before writing any content. Use tools like SEMrush and MozBar to see how people are performing research on search engines and the particular words they are typing into the search box. These word and word clusters are called keywords and having a sufficient amount of them in your contents will make your website rank on Google.
You should also consider link building. Linking your pages together and connecting to other websites will make Google perceive your website as an authoritative website. Hence, ranking its pages high for queries. However, it’s not that easy. There are rules to adhere to prevent being penalized by Google.
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Paid advertising
SEO takes a longer period to yield results. It would take a website at least 6 months to have some of its pages ranking on SERPs and might even take years. Therefore, it’s necessary to have another search engine promotional strategy to cover up while your website is maturing.
Google advertisement is the best cover up marketing strategy. It will boost your website to the top of Google SERPs while you’re still working on its SEO. Google ads are mostly used to drive traffic into a website. It works using an auction system, in which your pages are ranked for keywords based on your quality score and bid amounts.
It’s a pay-per-click (PPC) advertisement strategy, that you pay when researchers click on your ads to view your page. Businesses often use it to advertise their new products. It guarantees success and promises a huge ROI of 200% which implies that you earn $2 for every $1 spent on Google Adwords.
You can also run paid advertisement campaigns for your business on social media. Facebook ads are the most popular of all. It presents your products or services before people who has interest in what your business offers. A very good promotional strategy to consider in the present year.
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Email marketing
In 2021, you need to focus more on building a community of returning buyers. Also, you need to work on engaging potential clients to the point of purchase.
It’s very competitive in the online world. Only businesses that dare to offer people the best customer experience get most of the sales. To join the league of businesses, you need to utilize the engaging power of email marketing.
Email marketing is the act of sending emails to your customers and website visitors to inform them of new product updates, discounts, and new contents. It’s essential that businesses have an email list. You are missing on lots of sales if you’re yet to have one.
Although email opening rates have dropped over the past few years, it still has fair percentage rate of 22%. It is worth considering in the current year.
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Video marketing
It’s never too much to have a YouTube channel for your business. In fact, It’s one of the most efficient ways to promote your business nowadays. People appreciate content in video format more than articles. They prefer to watch rather than go through the stress of reading a piece of content. Therefore, it’s certain that you will receive more conversions with video marketing.
Moreover, it’s much easier to optimize and rank on YouTube than Google because lots of businesses are yet to have a channel. Meanwhile, video making is cheaper nowadays. You could set up a studio in your office, and make videos using your phone.
It doesn’t have to be on YouTube. You can also add supplementary videos to your blogs for more engagement.
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Influencer marketing
Businesses should also look into influencer marketing. It’s a new one, but highly effective.
Influencers are celebrities and famous people that are highly respected in the community. They usually have large numbers of followers on social media and are often considered to share correct and verified information. They have successfully gained their followers’ trust.
Therefore, receiving an endorsement from them would do your business a great advantage. However, you have to be selective when choosing an Influencer. Choose one that is highly respected in the niche that your business belongs to. For example, using Priyanka Chopra to advertise your beauty product.
The only downside of this marketing strategy is that it’s very expensive. It takes an average cost of $271 to a promotion post from an Influencer with more than 100,000 followers.
Conclusion;
The year 2021 is a promising one for businesses, and it demands great effort from them. Businesses need to exercise smartness and intelligence in their marketing effort. Only those that dares to update, strategize, and test new marketing efforts will win the competition.
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