Digital Strategy | Premlall Consulting

Loyalty Programs for Small Businesses

by Anil Premlall | Nov 14, 2022 | Branding, Customer Retention, Digital Strategy, Strategy

Loyalty programs have proved effective in acquiring and retaining customers. It has helped big and small businesses and will do the same for your local business. Consider it today, and start thinking of a strategy. Our next article can help build a loyalty program strategy for your business.

Claiming and Managing Your Google Business Profile

by Anil Premlall | Oct 6, 2022 | Advertising, Artificial Intelligence and Machine Learning, Blog, Content Strategy, Data and Analytics, Digital Strategy, Google, Marketing Automation, Platforms, Strategy, Tutorials

Google My Business, now known as Google Business Profile, is a branding and marketing tool that has helped many small businesses scale up and compete with the big companies in their various niches. It enables businesses to create a profile on the biggest search platform through which users can interact with them.

Shopify Unveils New Features With 100+ Ways to Connect with Consumers, Including Twitter Sales Channel, NFTs, And More

by Anil Premlall | Aug 8, 2022 | Blog, Business Intelligence, Digital Strategy, Shopify, Strategy, Tools, Tutorials, Twitter, User Experience and Usability

Do you have the urge to sell your products to wholesalers and not directly to consumers? Or wish you could do both online from a single platform. Wish no more and register for Shopify Plus.

How to Optimize Your Site for Google’s Top Searches

by Anil Premlall | Aug 1, 2022 | Digital Strategy, Google, PPC, Search Marketing, SEO, Tutorials

Before getting into this SEO, you should research your market to understand what you’re about to get into.

PPC for Training Providers: 7 Tips for Exceptional Campaign Management

by Anil Premlall | Jul 25, 2022 | Artificial Intelligence and Machine Learning, Blog, Data and Analytics, Digital Strategy, Google, PPC, SEO, Tutorials

PPC for training providers is the surest way to drive traffic to your coaching website. And it will also ensure that you record the highest possible conversions.

PPC for Loan Brokers: 7 Tips for Exceptional Campaign Management

by Anil Premlall | Jun 30, 2022 | Advertising, Artificial Intelligence and Machine Learning, Blog, Business Intelligence, Content, Content Marketing, Data and Analytics, Digital Strategy, People and Skills, PPC, Search Marketing, SEO, Skills and Capability, Strategy, Talent and Recruitment

Some keywords will improve the visibility of your Google ads, while some will render them useless. These words or phrases are known as negative keywords.

PPC for Financial Advisors: 7 Tips for Outstanding Campaign Management

by Anil Premlall | Jun 20, 2022 | Advertising, Blog, Content Strategy, Digital Strategy, Geo-targeting, Google, PPC, Search Marketing, SEO, Tutorials, Voice

To maximize your Google ads campaign, you must know your audience. You must know people interested in your financial services and why they need them critically.