Category: Data and Analytics

Technologies are essential for a successful digital marketing campaign with a WordPress website.

A/B testing has been one of the frequently used terms since the beginning of this series.

Hypothesis is a scientific term for an assumption or idea proposed to be tested in an experiment. These ideas are usually formed based on some observations.

Users have needs. They are on your website because of something.

A conversion funnel is a pictorial diagram showing website visitors’ journey from their first visit to when they finally make a purchase.

Shopify Audiences is a tool that allows Shopify merchants to exchange customer data to improve ad prospecting and gain more sales.

Traffic attraction on the web is yet to get enough amplification as it should have.

PPC for training providers is the surest way to drive traffic to your coaching website. And it will also ensure that you record the highest possible conversions.

Before you get yourself on this SEO journey, it would be nice to know your current rankings and metrics. These data will reveal your strengths and weaknesses and help you develop a roadmap or plan to improve your rankings.