Google My Business, now known as Google Business Profile, is a branding and marketing tool that has helped many small businesses scale up and compete with the big companies in their various niches. It enables businesses to create a profile on the biggest search platform through which users can interact with them.
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The post-test analysis ends the conversion optimization loop and encourages the need for further efforts.
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At least one of your CRO team members should represent your business at every conversion optimization event.
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A/B testing has been one of the frequently used terms since the beginning of this series.
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Hypothesis is a scientific term for an assumption or idea proposed to be tested in an experiment. These ideas are usually formed based on some observations.
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Users have needs. They are on your website because of something.
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A conversion funnel is a pictorial diagram showing website visitors’ journey from their first visit to when they finally make a purchase.
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Dovetale is a collaboration tool for building and maintaining a strong relationship between businesses and their brand’s ambassadors and marketers. It helps merchants to effectively manage their communities with ease without giving a chance for slackness.
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Before you get yourself on this SEO journey, it would be nice to know your current rankings and metrics. These data will reveal your strengths and weaknesses and help you develop a roadmap or plan to improve your rankings.
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To maximize your Google ads campaign, you must know your audience. You must know people interested in your financial services and why they need them critically.
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Keywords are considered negative when they are too generic and attract the wrong audience. These keywords won’t help the campaign and will bring about less conversion. In order to prevent this, you need to keep a list of them and add more regularly.
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Negative keywords can be extracted from the search terms report in your campaign page’s keywords section. It contains all the searches for which your ad is ranked. You can select the not working keywords from this report and add them to the negative keyword list.
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