Content Marketing | Page 3 of 4 | Premlall Consulting

CRO 108: Analyze your Test Result

by Anil Premlall | Sep 29, 2022 | Advertising, Behavioral Targeting, Content Marketing, Content Strategy, Customer Experience, Data and Analytics, User Experience and Usability

The post-test analysis ends the conversion optimization loop and encourages the need for further efforts.

CRO 107: While the Test is Running

by Anil Premlall | Sep 26, 2022 | Advertising, Behavioral Targeting, Blog, Content Marketing, Content Strategy, Conversion Rate Optimization, Customer Experience, User Experience and Usability

At least one of your CRO team members should represent your business at every conversion optimization event.

CRO 106: Testing Your Hypotheses

by Anil Premlall | Sep 22, 2022 | Advertising, Blog, Content Marketing, Content Strategy, Customer Experience, Customer Insight, Data and Analytics, Data Visualization, User Experience and Usability

A/B testing has been one of the frequently used terms since the beginning of this series.

CRO 105: Construct Data-Based Hypotheses

by Anil Premlall | Sep 19, 2022 | Advertising, Blog, Content Marketing, Content Strategy, Data and Analytics, Data Visualization, User Experience and Usability

Hypothesis is a scientific term for an assumption or idea proposed to be tested in an experiment. These ideas are usually formed based on some observations.

CRO 104: Understanding Users Journey

by Anil Premlall | Sep 15, 2022 | Advertising, Behavioral Targeting, Blog, Content Marketing, Content Strategy, Data and Analytics, User Experience and Usability

Users have needs. They are on your website because of something.

PPC for Loan Brokers: 7 Tips for Exceptional Campaign Management

by Anil Premlall | Jun 30, 2022 | Advertising, Artificial Intelligence and Machine Learning, Blog, Business Intelligence, Content, Content Marketing, Data and Analytics, Digital Strategy, People and Skills, PPC, Search Marketing, SEO, Skills and Capability, Strategy, Talent and Recruitment

Some keywords will improve the visibility of your Google ads, while some will render them useless. These words or phrases are known as negative keywords.

PPC for Consultants: 7 Tips for Exceptional Campaign Management

by Anil Premlall | Jun 16, 2022 | Advertising, Blog, Content, Content Management, Content Marketing, Content Strategy, Google, PPC, Search Marketing, SEO, Tutorials, Voice

Keywords are considered negative when they are too generic and attract the wrong audience. These keywords won’t help the campaign and will bring about less conversion. In order to prevent this, you need to keep a list of them and add more regularly.

PPC for Clinics: 6 Tips for Outstanding Campaign Management

by Anil Premlall | Jun 13, 2022 | Advertising, Branding, Content Marketing, PPC, Search Marketing, SEO, Strategy, Tutorials

As you enrich your Google ads, it’s crucial to optimize your landing pages. The ads will do the attraction, but the conversions and sales happen on the landing pages.