Author: Anil Premlall

At least one of your CRO team members should represent your business at every conversion optimization event.

A/B testing has been one of the frequently used terms since the beginning of this series.

Hypothesis is a scientific term for an assumption or idea proposed to be tested in an experiment. These ideas are usually formed based on some observations.

A conversion funnel is a pictorial diagram showing website visitors’ journey from their first visit to when they finally make a purchase.