Author: Anil Premlall

To maximize your Google ads campaign, you must know your audience. You must know people interested in your financial services and why they need them critically.

Keywords are considered negative when they are too generic and attract the wrong audience. These keywords won’t help the campaign and will bring about less conversion. In order to prevent this, you need to keep a list of them and add more regularly.

As you enrich your Google ads, it’s crucial to optimize your landing pages. The ads will do the attraction, but the conversions and sales happen on the landing pages.

Negative keywords can be extracted from the search terms report in your campaign page’s keywords section. It contains all the searches for which your ad is ranked. You can select the not working keywords from this report and add them to the negative keyword list.