Author: Anil Premlall

Some keywords will improve the visibility of your Google ads, while some will render them useless. These words or phrases are known as negative keywords.

To prevent your ads from ranking for these words, you must add more negative keywords to your campaign. You can get suggestions in your keyword reports.

To maximize your Google ads campaign, you must know your audience. You must know people interested in your financial services and why they need them critically.

Keywords are considered negative when they are too generic and attract the wrong audience. These keywords won’t help the campaign and will bring about less conversion. In order to prevent this, you need to keep a list of them and add more regularly.

As you enrich your Google ads, it’s crucial to optimize your landing pages. The ads will do the attraction, but the conversions and sales happen on the landing pages.