Author: Anil Premlall

Before you get yourself on this SEO journey, it would be nice to know your current rankings and metrics. These data will reveal your strengths and weaknesses and help you develop a roadmap or plan to improve your rankings.

The main goal of SEO is to improve the visibility of your website. And when it’s done well, your website stands the chance of ranking on the Google first page for relevant searches. Your pages can be ranked at the top of the first page with further improvements.

Some keywords will improve the visibility of your Google ads, while some will render them useless. These words or phrases are known as negative keywords.

To prevent your ads from ranking for these words, you must add more negative keywords to your campaign. You can get suggestions in your keyword reports.