The main goal of SEO is to improve the visibility of your website. And when it’s done well, your website stands the chance of ranking on the Google first page for relevant searches. Your pages can be ranked at the top of the first page with further improvements.
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Some keywords will improve the visibility of your Google ads, while some will render them useless. These words or phrases are known as negative keywords.
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To prevent your ads from ranking for these words, you must add more negative keywords to your campaign. You can get suggestions in your keyword reports.
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To maximize your Google ads campaign, you must know your audience. You must know people interested in your financial services and why they need them critically.
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Keywords are considered negative when they are too generic and attract the wrong audience. These keywords won’t help the campaign and will bring about less conversion. In order to prevent this, you need to keep a list of them and add more regularly.
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